Effective Date: January 26, 2026

At AB Forma, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website www.abforma.io or engage with our consulting and coaching services.

1. Information We Collect

Personal Information You Provide

We may collect personal information that you voluntarily provide to us when you:

Contact us through our website, email, or phone

Request information about our services

Engage our consulting or coaching services

Subscribe to our newsletter or communications

Participate in surveys, webinars, or events

This information may include your name, email address, phone number, company name, job title, business address, and any other information you choose to provide.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including IP address, browser type, operating system, referring URLs, pages viewed, and the dates/times of visits. We may use cookies, web beacons, and similar tracking technologies to collect this information.

2. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our consulting and coaching services

Respond to your inquiries and communicate with you about our services

Send you marketing communications about operational excellence, AI readiness, and business advisory services (with your consent)

Analyze website usage and improve user experience

Process transactions and fulfill contractual obligations

Comply with legal obligations and enforce our terms of service

Conduct research and analysis to develop insights into the construction industry

3. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

Service Providers: We may share information with third-party service providers who perform services on our behalf, such as website hosting, email marketing, analytics, and payment processing. These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

Legal Requirements: We may disclose your information if required by law or in response to valid legal requests by public authorities, including to meet national security or law enforcement requirements.

With Your Consent: We may share your information with your explicit consent for purposes not described in this policy.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

Access: Request access to the personal information we hold about you

Correction: Request correction of inaccurate or incomplete information

Deletion: Request deletion of your personal information

Opt-Out: Opt out of marketing communications at any time by clicking the unsubscribe link in our emails

Data Portability: Request a copy of your personal information in a portable format

Restriction: Request restriction of processing of your personal information

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website traffic. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.

10. International Data Transfers

If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our services, you consent to such transfers.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated policy on our website with a revised effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

AB Forma

Website: www.abforma.io

Email: info@abforma.io

By using our website and services, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.